Local business SEO is all about optimizing your site and content with the use of local keywords. This helps your website rank higher in the search engines when users search for local service providers. Every time a user types in a local-centric keyword that relates to your brand offerings, your website would come to the top.
But that’s only possible when you successfully implement local SEO solutions. Some of the ways you can make your local SEO implementation a success are:
- Consider adding local keywords to the title tag of your homepage or for the dedicated landing pages. This would increase the chance of web crawlers finding your site relevant to the search query for crawling further into the content.
- Make use of relevant anchor texts on all <a> tags in your website’s HTML code. Ensure that the anchor text is the exact keyword or phrase that the users will be typing in their browsers while clicking on your links.
- Create content that shares local relevance, such as reviews of attractions, hotels, or restaurants around the region. This would bring in more local traffic to your site.
- Integrate some locally relevant social media buttons for the <a> tags of the site. It will help you reach out to people who are actively searching for local services across social media channels, such as Instagram, Facebook, Google My Business, and others.
- Link to some of the other sites that are also optimized for keywords similar to yours. If those sites rank in the top ten results of Google’s first results page, then your chances of getting a higher ranking are possible.
The rankings of the local keywords will constantly change over time, and that happens for a lot of reasons. But, as the rankings decline, the traffic to the website will decrease. Thus, it might hurt your business adversely. You must monitor the progress as part of the local strategy, allowing you to track the keyword down to the ZIP code level.
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